Monday, January 19, 2009

Staying Calm in the Troubled Economy

It's been a while since I posted to the blog! Please don't think I have abandoned you, my precious readers.

Rather, I just got really busy, with lots of new clients and opportunities presenting themselves. I had speaking engagements and requests for articles. My clients were pushing to get their goals accomplished before the end of 2008, meaning hard core focusing was going on.

All along, I've been networking and connecting with all kinds of people, including more and more work at home mothers.

Through all of this connecting, I experienced something unexpected: many of the WAHMs I spoke to reported an INCREASE in their businesses during the last two quarters of the year.

What? This didn't make any sense to me, although it mirrored my own business trends. Every day on the news, we were bombarded with proof of the economic slow down.

To be sure, major segments of the economy have slowed considerably, there is no denying this. Among my friends and network connections, their husbands have been laid off or their hours have been reduced.

In trying to process this apparent discrepancy between what people on "Main Street" were saying, versus what the talking heads on TV were saying, it dawned on me.

Traditional measures of economic health rely on traditional retail numbers. That means that all the money I make, and all the money that MLM contractors make, are not captured in the overall economic picture.

No one asked me to report the gift certificates I sold for coaching services over the holidays. But those are dollars that were not spent at Macy's or Walmart.

I see individuals struggling in this economy. But I also see people thriving (including myself, at least up to this point).

The take home message - build your businesses! What is happening in traditional settings does not reflect what is going on in the "new economy."

Let's report our own economic news....

To Your Prosperity,

P.S. And while you're at it, head on over to and sign up for my newsletter!

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