Friday, February 6, 2009

Joys of Business Ownership

I never thought I'd ever own a business. Growing up, I kind of always knew I wanted to be a psychologist and help people change their behaviors so they can be healthier and happier. But run a business? Never even on my radar screen.

So when I decided to quit my job as a psychologist at a hospital and start a coaching practice on my own, I faced a steep learning curve. I was attracted by the flexibility of coaching from my home (it's all by telephone), but I never learned how to run the BUSINESS of coaching.

For that matter, I never learned the BUSINESS of running a therapy practice. I had a sucessful one because I was affliated with a busy hospital-based medical practice.

In graduate school, there were no classes on business building, marketing, accounting/money management, and building a web presense. I always thought I'd hang out my shingle as a coach with a Ph.D. and clients would magically flock to pay for my services.

It probably won't shock you when you hear that, in fact, it did not happen that way. I had to do what all of YOU do: learn the basics of internet marketing, learn how invaluable networking is, and learn the importance of "getting yourself out there."

At first, these tasks felt overwhelming. Why couldn't I just concentrate on doing what I do best - partnering with people towards optimal performance??? I even resented having to do all of that other stuff.

Eventually I got over it. And you know what? I've even come to ENJOY much of it. One of the reasons I enjoy it so much is because I get to know so many fascinating people along the way.

Through my various marketing efforts, I've had the enormous pleasure of encountering some of the most talented and interesting folks I have ever met. And in all likelihood, I would not have had that pleasure if I didn't "have" to market myself.

It's funny where I find gifts in life....often times as a direct result of something I'd been resisting.

Here's to the hidden joys!

To Your Continuing Prosperity,

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